Fashion Colorworks 2011. Meet the sponsor: Beads Unlimited

Beads Unlimited aka The Brighton Bead Shop at 25.

It's hard to believe that it's 25 years since Beads Unlimited aka The Brighton Bead Shop opened its doors for the first time. On that first icy Brighton day in March 1986, notable for it's three-inch snowfall, the shop was sparsely populated and less than fifty pounds was taken. A quarter of a century on and Beads Unlimited is now a highly successful, stately, silver haired lady and an essential part of the beading community.

To celebrate their Silver Jubilee, Beads Unlimited is running bucketloads of competitions, give-aways and charity events throughout the year. One of the most important parts of their Jubilee year is their charity pledge. Beads Unlimited aim to raise £10,000 for the RNLI. The Royal National Lifeboat Institution is run solely by volunteers across the UK and the Republic of Ireland. They provide 24-hour lifeboats and seasonal lifeguards dedicated to saving lives at sea.

To help reach their target, The Brighton Bead Shop will be hosting a ton of in-store events and some of the staff will be competing in various sports fundraisers including a Brighton pier to pier swim! Beads Unlimited also launched their charity bead in January 2011. You can purchase this special bead for a suggested donation, when you check out at Beads Unlimited. If you would like to help Beads Unlimited reach their £10,000 for the RNLI target please visit www.virginmoneygiving.com/BeadsUnlimited. For full details and all information on what's happening now and what's to come, please visit www.beadbarmy.com and www.beadsunlimited.co.uk.

Fashion Colorworks 2011 Beading Contest Rules